Business Insider - BI Intelligence Facebook is testing out new placement of its Marketplace icon on the mobile app to increase its visibility and drive more e-commerce sales, reports Internet Retailer. The platform's dedicated shopping section launched testing in October and was previously only accessible by clicking on the "More" tab. Currently, a small number of users in the US can access Marketplace through the icon placed on the bottom of the screen ? a space reserved for important features like News Feed, Requests, and Notifications. The placement of a Marketplace icon among these Facebook mainstays signals the company's intention to focus heavily on its e-commerce capabilities this year. While Facebook is currently the top social media referrer for retailers, it has yet to find success in selling on its own platform. Despite growing pains, BI Intelligence predicts that Facebook will become a key enabler of commerce in 2016. In 2015, Facebook made a big push toward achieving that goal by allowing
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