Business Insider - Steve Jennings/Getty Facebook cares about whether you think it cares about you. Alongside the typical list of acronyms tracked by internet companies ? MAUs, DAUs, ARPUs ? Facebook also obsesses over "CAUs." The metric tracks how much people think Facebook "Cares About Us" and CEO Mark Zuckerberg has made increasing it a big priority over the last two years, The Information's Cory Weinberg and Amir Efrati report. In the same way that the social network regularly surveys its users about whether they like the stories its algorithms surface, it also routinely questions people about their perception of it overall. For example, Facebook saw a boost in CAU when it deployed Safety Checks after the Paris attacks, while the Ice Bucket Challenge went viral, or months when it lessens its News Feed ad load. CAU has sunk, however, as LGBTQ members have criticized its "real name policy" and as a net neutrality debate rages in India around Facebook's Internet.org Free Basics program. Alongs
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